of Relationship Marketing
Why focus on relationship marketing?
Customer relationships are the
lifeblood of every good company. Relationships between a company and
their customers, distributors, employees, referral sources, are
vital to continued, sustained growth, and stability. Loyal
relationships with these valued individuals make for a strong bottom
line. So, why do so few companies focus on customer relationship
marketing? That's a great question, and probably the most frequent
answer is lack of understanding of the potential profits in keeping
existing customers happy versus constantly acquiring new ones.
When you consider that two-thirds of
customers switch from one company to another because of a perceived
attitude of indifference from the former company, it makes sense to
focus as much attention on customer retention as you do on customer
acquisition. Don't be a victim of indifference. Develop a good
relationship marketing program that takes into consideration both
customer relationship marketing, and customer acquisition through
relationship marketing. With well-planned relationship marketing
efforts, like a greeting card campaign using our system, you can
impact retention -- and that will impact the bottom line.
According to customer relationship
management experts, companies can increase revenue by 50% if they
retain only 5% more of their customers. Don't you want your share of
that revenue? Our system is the way to put the process of keeping
those dollars on autopilot.
Solidify loyal relationships with your
most valuable customers.
Business owners tend to be driven,
both financially and philosophically, to make cold calls, pursue new
contacts, and acquire new customers. But often, little thought is
given to nurturing relationships with the customers they already
have. Given that acquiring a new customer can cost five times more
than retaining an existing one, this can be a costly approach.
Customers who are continuously
courted, interacted with, and reminded of your company's presence
are less likely to go racing off when competitors come calling.
Making those customers feel recognized, known and appreciated can go
a long way toward locking up their loyalty. And, it's also a great
way to get them referring others.
Restore broken relationships and win back
Regardless of how effective your
customer retention efforts are, some relationships will inevitably
break down. For various reasons, certain customers will suspend
their relationship with you and your business. But those
relationships aren't lost. You can win back these once-valuable
Often times, repairing a broken
relationship is more efficient than trying to build one from
scratch. But many companies make the mistake of attempting to
re-acquire lost customers in the same way that they acquire new
ones. But failing to use what you know about those past customers --
and what they know about you -- to your advantage can cost you time
and money. Our automated greeting card system lets you minimize the
potential for losing a client or customer, and also streamlines the
process of acquiring new ones, all at a cost that cannot be matched
in any other customer acquisition or retention system. So, if you
have not formulated a marketing plan that includes a focus on
relationship marketing with an automated tool like ours, you owe it
to yourself and to your business to try it out today.